Analysis of the phenomenon of Wojciech Dzierwa's 'Bez Cenzury' (Uncensored) channel. How to build a clickbait empire on YouTube using AI and SEO Heist techniques, generating millions of views on controversial content. Dzierwa constructs an inconsistent biography tailored to each video (sometimes detective, sometimes HR expert, sometimes garment factory) - nowhere does he mention making websites. He openly admits to using AI tools. He employs emotional manipulation techniques.
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Update January 17, 2026: Pre-litigation demand from Wojciech Dzierwa On January 7, 2026, Wojciech Dzierwa sent a demand to remove this article, claiming that “the text contains many false statements about me and presents them as facts. As a result, the article violates my reputation and credibility.” He declared that “I have documents and other evidence that allow me to quickly prove the veracity of my claims,” but did not attach a single piece of evidence. He also did not exercise his right to correction. In response, I refused to remove the article, emphasizing its reliance on public sources and readiness to correct facts if evidence is presented. This appears to be an attempt to restrict press criticism, which contradicts the channel’s name “Uncensored.” Signal Dadalo Media has prepared another article: Wojciech Dzierwa ‘uncensored channel’ Instagram - fact-checking analysis of reels.
In today’s world, using artificial intelligence as an extension of oneself requires putting in a bit of one’s own intelligence. Otherwise, it can end catastrophically for pseudo-creators. The recent case of Karolina Opolska, a journalist and lecturer positioning herself as an AI specialist, whose book about conspiracy theories turned out to be written by AI with a fabricated bibliography, is just the tip of the iceberg.
Most commentators miss two key problems. The first is plagiarism rooted in SEO Heist techniques, i.e., hijacking traffic on attractive keywords. The second is the incompetence of people who, as supposed AI specialists, train future professionals. But the real phenomenon of industrial spam happens where the layperson doesn’t notice the manipulation – on YouTube.
Meet Wojciech Dzierwa, a man who built a clickbait content empire in less than a year, reaching hundreds of thousands of subscribers and millions of views. All thanks to AI, automation, and knowledge he should never have been teaching others.
From Website Creator to “YT Spam King”: The Evolution of Wojciech Dzierwa
Update January 17, 2026: I consider the term “spam” justified in this context because the author builds his reputation as a businessman, journalist, and person showing “the truth” uncensored, while simultaneously trying to sell services and consultations based on an expert image. In my assessment, this is a classic model of monetizing low-quality content based on automation and polarization. Details of his profile (including consultation offers) can be found below and in the new analysis here [link coming soon].
Before the “Bez Cenzury” (Uncensored) channel existed, Wojciech Dzierwa tried his hand as a marketing guru. My investigation, supported by digital evidence from internet archives e.g., snapshots from Wayback Machine, shows a fascinating evolution – from a local website creator to the operator of a significant disinformation content farm on Polish YouTube.
Phase 1: Marketing Uncensored and the promise of easy money
At the beginning of 2024, the website wojciechdzierwa.pl looked completely different. It offered an e-book titled “How to Earn Your First 10,000 PLN Online.”
Dzierwa wrote about himself: “I burned through hundreds of thousands of zlotys on failed advertising campaigns, marketing scammers, and misguided ideas.” He also claimed to have been running companies in Poland, the USA, and the UK for over 12 years, achieving profits of 40,000 PLN per month.
A quick verification in the Polish National Court Register (KRS) shows that the company in which he is a partner – EXXXTREME Sp. z o.o. – is mainly engaged in… vehicle maintenance and repair. His digital portfolio was limited to websites for local businesses, including the workshop of the aforementioned company. Experience? The meta tags on his own website from that period indicated website development:
“Hi, my name is Wojciech Dzierwa. I am a specialist in website development and marketing that delivers real results.”
…as his main activity – which contrasts with the declared “12 years of experience running companies in the USA and UK” or stories about detectives and businesses.
To be clear: I am not claiming that Dzierwa did not earn money from these activities. I am claiming that his public declarations do not align with the available evidence.
Phase 2: Courses and the “Proprietary S.O.S. Method”
Shortly after, a free 5-day online course appeared: “How to Steal Clients from Big Companies,” based on the “proprietary S.O.S. method.” The goal was probably simple: building a mailing list.
This is a classic marketing technique, but already here a disturbing pattern was visible: the same person who allegedly “burned through hundreds of thousands” was now teaching others how to earn their first ten thousand.
Phase 3: The Great Pivot and the birth of the “expert” on everything
Sometime in mid-2024, Dzierwa’s website and communication underwent a complete transformation. The e-books, courses, and stories of marketing successes disappeared. They were replaced by a new, much more impressive narrative.
“My name is Wojciech Dzierwa and I recorded my first video in August 2024. I had no idea what I was doing, but I knew I wanted to share my thoughts and address important issues.”
This humble confession contradicts the image he was simultaneously creating. From an amateur creating websites, who most likely built sites for local businesses (including the mentioned workshop), Dzierwa transformed into a typical storytelling expert. In the channel description, he began positioning himself as someone with a detective license and experience working with “Israeli profiling software.”
The problem is that verification in the official register of entrepreneurs conducting detective services does not show such a person listed there. Moreover, my private inquiries among detective friends and people from the services also did not confirm that such a specialist in Israeli software was known in the industry. This is typical storytelling aimed at building false authority from scratch. In the third article, which will appear and be linked here, we will present exactly what Dzierwa says about himself, based on quotes/transcriptions from videos.
I have been collecting evidence of this sudden image and content transformation for the past year, using OSINT techniques and website archiving tools. I have a substantial collection of materials documenting his activities before he became the “Uncensored Channel.”
Anatomy of a Content Farm: 4 Segments of Algorithmic Clickbait
The “Bez Cenzury” channel is a textbook example of how to exploit YouTube algorithms to the limit. The content is carefully divided into segments designed to evoke extreme emotions: fear, anger, and uncertainty.
Segment 1: Geopolitical fear
- “The ECO-SCAM That Will Soon HIT Poland” (144k views)
- “The Government LIED About IMMIGRATION! – Australia Has HAD ENOUGH!” (147k views)
- “PUTIN LOSING POWER?! Betrayal in His Own Mafia” (268k views)
Segment 2: Xenophobia and racism
- “Why the Chinese SUDDENLY Stopped Spending Money” (263k views)
- “ISLAM IS FALLING – The Internet Discovered the Truth” (386k views)
Segment 3: Economic and corporate conspiracies
- “AI Is a SCAM – This Is How They LIED to Us” (244k views)
- “IKEA Is NOT a STORE – IT’S A TRAP” (244k views)
Segment 4: Social polarization
- “These Countries REJECTED the European Union – Was It a Mistake?” (146k views)
- “NOTHING IS YOURS – The Myth of Ownership in Poland”
The pattern is simple: titles in capital letters, aggressive colors (red, yellow), faces expressing shock, and videos 15-45 minutes long, perfectly fitting the algorithm’s preferences. Publishing 2-3 such long pieces weekly would be impossible without full automation.
Tech Stack: How SEO Heist Works on YouTube
In the past, to hijack someone’s traffic, you had to scrape, synonymize, and build complicated scripts. Today, thanks to no-code tools and AI, the barrier to entry has dropped dramatically. Already two years ago, tutorials appeared on YouTube showing how to automate this process.
The following description concerns general Black Hat SEO techniques used on the YouTube platform to create what I consider automated content farms. The reader, comparing knowledge from these tutorials with the work visible on the “Bez Cenzury” channel with a talking head over stock photos and cut video clips, can draw their own conclusions about the methods used. What characterizes this new model of para-journalism on YT?
A typical operational scheme for similar channels looks as follows:
- Research and RAG (Retrieval-Augmented Generation): Automatic scanning of popular channels and articles on controversial topics. AI tools select “viral” fragments that become the knowledge base (RAG) for the script generator.
- AI script and narrator generation: Based on the collected content, AI creates a coherent script, though devoid of original research. There are faceless channels where the narrator’s voice speaks over photos, usually in the form of speech synthesis. In Dzierwa’s case, we have a talking head against a background of stock photos and cut materials from the internet.
- Copying others’ video materials: Videos are a patchwork of fragments of other people’s materials, most often used probably without permission and without citing sources (Dzierwa never cites any sources of information or materials). When one of the videos created using this method disappears from the service, its author may present it as “censorship,” while the real reason is most likely copyright claims.
- Publication automation and engagement hacking: From one long video, a dozen “shorts” are automatically created, flooding the platform. Additionally, there’s “signal triggering.” To generate traffic, spammers create an SEO pyramid mixed with positive comments; this causes natural, organic traffic, which they boost with negative reactions. Such “smoke” in the comments is a signal to the Google/Facebook algorithm that the content is engaging and worth promoting. Big tech doesn’t care about truth but about keeping the user in their silo because that’s real money.
I will present SEO heist techniques and YT spam in more detail in a separate article.
On Reddit, you can find threads where users express concern:
“A friend sent me such a channel on YT, controversial topics, thumbnails saturated with drama, and content clearly designed to drive fear in viewers. I’m a bit worried because I’m often the person who has to calm others down when they have fears about the future…” Source: Thread on r/Polska
Why It Works and Who Profits?
Screenshot from the “Uncensored channel” video where Dzierwa’s talking head speaks over stock photos and cut video fragments without citing sources.
The business model is simple:
- Monetization from YouTube ads: With millions of views, that’s thousands of dollars per month.
- Paid “consultations” and donations from viewers (“channel support”).
Google and YouTube officially tolerate such practices. In its documentation, Google states that AI-generated content is acceptable as long as it “provides value to readers.” The problem is that for the algorithm, “value” means engagement, not truth.
We are in 2025, where SEO amateurs like Wojciech Dzierwa, with the help of paid tools and AI, can flood the internet with low-quality disinformation that, thanks to Google’s algorithm support, gains millions of views.
But there’s something worse than spammers creating clickbait content. These are people who teach such methods at universities as “modern journalism.” And here we return to Karolina Opolska…
Update January 23, 2026: Compendium of Knowledge About the Author of “Uncensored Channel”
The following section constitutes extended source documentation regarding Wojciech Dzierwa, author of “Uncensored Channel” on YouTube. The material was created in response to the pre-litigation demand of January 7, 2026, and as a knowledge base for other editorial offices and researchers studying the phenomenon of disinformation in Polish social media. All quotes come from publicly available YouTube videos and have been verified by the editorial team.
Editorial Response to Pre-litigation Demand
On January 14, 2026, Signal Dadalo Media sent the following response to the demand for article removal:
Dear Sir,
In response to your email of January 7, 2026 (sent at 9:37 PM, which I reviewed on January 8, 2026), in which you demanded “removal of the entire article within 5 business days of receiving this message and confirmation of this action. In case of no response, I will be forced to take further legal steps to protect my personal rights,” I inform you that to my best knowledge, the key information contained in the article is based on publicly available materials (archives of your website, video recordings, KRS registers, MSWiA register, regulations on the website, etc.) and constitutes permissible journalistic assessments regarding the nature of the content you create.
You did not attach a single piece of evidence to the demand. If you have documents confirming possession of a detective license at a specific time or other evidence indicating inaccuracy of specific sentences in the article, please send them. In accordance with press law, we are ready to publish a factual correction relating to the facts.
As of today, the demand to remove the entire article has no basis and will not be honored.
The demand was rejected because Dzierwa’s email, apart from opinions and declarations, contained no material evidence to refute the article’s theses. Since then, the editorial team has supplemented the documentation with additional information confirming the dissonance between the presented “legend” about competencies and past and the material traces of the author’s activities. No public LinkedIn profile, no verifiable certificates, no verifiable business references.
At the same time, we expect the author of “Uncensored Channel” to present evidence of possessing a detective license. In this matter, the editorial team has requested comment from persons directly involved in the industry. The matter takes on a more serious character because if a person claims to have held a license in order to mislead someone and obtain material benefit from it (performing commissions, selling courses, building “expert” authority), this may be qualified as attempted or completed fraud under Article 286 of the Polish Criminal Code.
Who is Wojciech Dzierwa?
Wojciech Dzierwa is the creator of the YouTube channel “Bez Cenzury” (Uncensored), which has been publishing materials on business, geopolitical, and social topics since August 2024. Before his transformation into an “independent journalist,” he worked as a website creator and offered marketing courses, as documented by archives of his website in the Wayback Machine.
He presents himself exclusively as an experienced entrepreneur and expert. In his videos, he builds a narrative of many years of business experience, collaboration with scientists, and work in the detective industry. Below we present a compilation of his public declarations confronted with available evidence.
How old is Wojciech Dzierwa?
Wojciech Dzierwa is 31-32 years old. He was born in 1993, which he confirmed himself in the video “Używasz XD? Tylko Polacy To Robią” (Do You Use XD? Only Poles Do This):
“ogromny wpływ ma środowisko w którym dorastamy jestem z rocznika 93 i wcale nie uważam żebyśmy my byli mądrzejsi nie weszłeś lecią to jestem hardkorem jaraliśmy się polifonicznym dzwonkiem i przesyłaniem czegoś przez IRD”
[Translation: “the environment we grow up in has a huge impact, I’m from the ‘93 year and I don’t think we were smarter at all, you didn’t enter, they’re playing, I’m hardcore, we were into polyphonic ringtones and sending something via IrDA”]
He describes himself as a “Neostrada child” [Polish early broadband provider] and someone who remembers times when internet was paid by the minute. In materials from 2025, he mentions being 31 years old.
Did Wojciech Dzierwa have a detective license?
Verification in the official MSWiA [Ministry of Interior] register does not confirm that Wojciech Dzierwa is listed as an entrepreneur conducting detective services. Despite this, in his videos he repeatedly builds the narrative of a “former detective.”
Key evidentiary material is found in the video about Krzysztof Rutkowski, where Dzierwa explicitly declares possession of a license and operational experience:
“W tamtym czasie miałem licencję detektywistyczną i współuczestniczyłem w analizach nagrań pod kątem wykrywania oznak nieszczerości, wspomagając się oprogramowaniem z Izraela. Jakkolwiek to teraz brzmi ale to była współpraca z polskimi naukowcami którzy badali te metody w swoich pracach naukowych takie systemy są dzisiaj stosowane w polskich bankach i firmach ubezpieczeniowych.”
[Translation: “At that time I had a detective license and I participated in analyzing recordings for detecting signs of insincerity, assisted by software from Israel. However that sounds now, but it was collaboration with Polish scientists who researched these methods in their scientific papers. Such systems are used today in Polish banks and insurance companies.”]
In the same material, Dzierwa suggests operational experience and working “undercover”:
“mogę wam pokazać taką plakietkę mówię to oczywiście w żartach bo nigdy nie spotkałem się z sytuacją gdzie Chwalenie się byciem prywatnym detektywem pomogłoby w zebraniu informacji zazwyczaj działa się pod przykrywką wymyślając jakiś pretekst do rozmowy a nie rzucając tekstami w stylu jestem prywatnym detektywem”
[Translation: “I can show you such a badge, I’m saying this jokingly of course because I’ve never encountered a situation where bragging about being a private detective would help in gathering information, usually you work undercover, making up some pretext for conversation, not throwing lines like ‘I’m a private detective’”]
He also claims to have run a “serious project” for which collaboration with Rutkowski would have been an image burden:
“Miałem okazję rozmawiać telefonicznie z Krzysztofem rutkowskim w sprawie firmy którą wtedy prowadziłem […] ostatecznie nie zdecydowaliśmy się podjąć współpracy z Krzysztofem rutkowskim obawiając się że mogłoby to zaszkodzić poważnemu wizerunkowi tego projektu.”
[Translation: “I had the opportunity to speak by phone with Krzysztof Rutkowski regarding the company I was running at the time […] ultimately we decided not to pursue collaboration with Krzysztof Rutkowski, fearing it could harm the serious image of this project.”]
The editorial team’s private inquiries among persons working in the detective industry did not confirm that a specialist by this name, working with Israeli profiling software, was known in the community.
Did Wojciech Dzierwa collaborate or speak with Krzysztof Rutkowski?
In a conversation with Krzysztof Rutkowski on January 23 at 11:15 AM, Mr. Rutkowski categorically stated that he does not know this person, has never collaborated with nor discussed collaboration with Wojciech Dzierwa. He also authorized the statement for publication as evidentiary material. Thus, verification does not confirm the author’s words in the video about Krzysztof Rutkowski claiming there was a conversation about potential collaboration.
What companies does Wojciech Dzierwa run?
According to the KRS [Polish National Court Register], Wojciech Dzierwa is a partner in EXXXTREME Sp. z o.o. — a company mainly engaged in vehicle maintenance and repair. His digital portfolio before transformation into “Uncensored Channel” was limited to creating websites for local businesses, including the workshop of the aforementioned company.
Meanwhile, in his videos Dzierwa consistently builds a narrative of extensive business experience:
Video about Żabka [Polish convenience store chain]:
“Cześć nazywam się Wojciech Dzierwa i od ponad 12 lat prowadzę swoje firmy i pomagam małym przedsiębiorcom w zwiększaniu sprzedaży”
[Translation: “Hi, my name is Wojciech Dzierwa and for over 12 years I’ve been running my companies and helping small entrepreneurs increase sales”]
Video about Tinder:
“Cześć nazywam się Wojciech dzierwa i od ponad 12 lat pomagam małym firmom w zwiększaniu sprzedaży”
[Translation: “Hi, my name is Wojciech Dzierwa and for over 12 years I’ve been helping small companies increase sales”]
Video about Elon Musk:
“Cześć nazywam się Wojciech dzierwa i jestem przedsiębiorcą z ponad 12 letnim doświadczeniem”
[Translation: “Hi, my name is Wojciech Dzierwa and I’m an entrepreneur with over 12 years of experience”]
Video “5 Truths of Success”:
“przez ostatnich 12 lat rozwijam firmy z całkowicie różnych branży”
[Translation: “for the last 12 years I’ve been developing companies from completely different industries”]
In other materials, he mentions completely different industries. In the video about Ukrainians, he declares HR experience:
“przez moją firmę przewinęło się ponad 800 Ukraińców w okresie trzech lat”
[Translation: “over 800 Ukrainians passed through my company over a period of three years”]
In the video about clothing, he mentions the garment industry:
“w jednym z projektów szyliśmy własne t-shirty, kurtki i spodnie dżinsowe”
[Translation: “in one of the projects we sewed our own t-shirts, jackets, and jeans”]
Meanwhile, available facts – website archives, meta tags, portfolio of local sites – point to a past as a website creator dealing with AdWords ads and positioning. This is quite a distant starting point from the declared “12 years of experience running companies in the USA and UK.” Of course, everyone has the right to their own assessments, and probably people donating to channel development are not bothered by these discrepancies… or rather: the legend works more effectively than a CV.
Wojciech Dzierwa: Reviews and Business Model
Dzierwa monetizes his activity on several levels. In addition to standard YouTube ad revenue, he offers paid educational products and sponsorship collaborations.
The main product is the course “How to Steal Clients from Big Companies,” advertised as free (classic sales funnel model). In the video “5 Brutally Honest Truths of Success” he encourages:
“link do zapisu na darmowy pięciodniowy kurs online w którym Pokażę ci jak odebrać klientów dużym firmom to moja autorska metoda którą stworzyłem Korzystając z 12 lat doświadczeń w rozwijaniu firm w Polsce i za granicą to jest marketing bez cenzury”
[Translation: “link to sign up for a free five-day online course in which I’ll show you how to steal clients from big companies, it’s my proprietary method I created using 12 years of experience developing companies in Poland and abroad, this is marketing uncensored”]
He also offers access to a closed group divided into “viewer zone” and “business zone.” In the video about BlackRock he explains the structure:
“podzieliłem całość na dwie części jedna to jest strefa dla widzów gdzie swobodnie dyskutujemy zadajemy pytania i po prostu lepiej się poznajemy oraz strefa biznesowa dla osób które myślą o własnej firmie lub szukają Jak skutecznie zwiększyć sprzedaż i rozwinąć marketing”
[Translation: “I divided the whole thing into two parts, one is the viewer zone where we freely discuss, ask questions, and simply get to know each other better, and the business zone for people who are thinking about their own company or looking for how to effectively increase sales and develop marketing”]
In 2024, a commercial partner of the channel was KFD sp. z o.o., a dietary supplements manufacturer. Dzierwa delivered a sponsorship formula in many videos and offered the discount code “bez cenzury” (uncensored). In response to an editorial inquiry (January 23, 2026), KFD informed us that they “have not been cooperating with the Uncensored channel for a long time.” Analysis of the latest materials confirms this information - in videos from late 2024/early 2025, the sponsorship formula has been replaced with promotion of his own Patronite and newsletter.
An interesting image dissonance exists: on one hand, Dzierwa positions himself as an independent creator fighting the system, on the other… he consistently promotes his marketing services, saying “if you’re interested in business and psychology, check the description.”
Manipulation Techniques Used by Wojciech Dzierwa
Analysis of video transcripts allows identification of repeatable techniques for building the “martyr for truth” narrative.
Scarcity rule (“watch before they delete”). Dzierwa builds time pressure and a sense of threat, suggesting the material will soon disappear from the internet. He titled the video about Żabka “Żabka: Watch Before They DELETE This,” piggybacking on the real story of the author of a book about this chain who had legal problems. In practice, the video remains available, and the title works as classic clickbait forcing immediate clicks.
Piggybacking on others’ conflicts. He uses real stories of third parties (Goniec.pl vs Rutkowski conflict, the book about Żabka case) to suggest that his own material is equally “dangerous.” In the transcripts there is no evidence that he was the addressee of threats or legal actions from the described entities.
Turning moderation into conspiracy. When the platform marks content as “for adults” or limits its visibility for regulatory reasons, Dzierwa interprets this as evidence of “systemic silencing.” In the video “THEY’RE BLOCKING MY VIDEOS” he himself admits that the reason for the block was a guideline violation (content about child exploitation on YouTube Kids), but he transforms this into a narrative about fighting the system.
Building authority through the martyr role. The repeated story of being blocked and “fighting the system” strengthens credibility without the need to provide unique findings. If someone is “attacked,” viewers more easily consider them brave and truthful.
Recycling known scandals as “inconvenient knowledge.” In materials about Coca-Cola, McDonald’s, or BlackRock, Dzierwa largely summarizes information available in pop culture and investigative media for years, suggesting that merely repeating it poses a threat to powerful corporations.
Equating demonetization with censorship. Platforms limit the reach of controversial content because advertisers don’t want to be displayed alongside it. Dzierwa interprets this business mechanism (brand safety) as deliberate “system” action aimed at hiding the truth.
Behind the Scenes of Creative Work with AI
In the video “AI Is a SCAM – This Is How They LIED to Us,” Dzierwa explicitly describes his workflow:
“Za to narzędzia do przeszukiwania publikacji naukowych czy streszczania artykułów i PDF-ów z tego korzystam regularnie”
[Translation: “On the other hand, tools for searching scientific publications or summarizing articles and PDFs, I use those regularly”]
About image generation:
“setki albo tysiące godzin nad generowaniem obrazów w Mid Journey”
[Translation: “hundreds or thousands of hours on generating images in MidJourney”]
He also admits to attempts at generating thumbnails using AI, adding that he “already got criticized” by viewers in comments for these attempts. Aggressive AI modification of stock photos is also visible – faces and scenes are processed to evoke fear and anxiety.
In the same fragment, he ironically addresses the accusations: “tak potwierdzam że ja wcale nie istnieję i nie zarywam nocy po to żeby zgłębić temat przed jego nagraniem To wszystko robi się samo” [Translation: “yes I confirm that I don’t exist at all and I don’t stay up all night to delve into a topic before recording it. It all does itself”].
Does Google Like Truth or Money?
We are dealing with a symbiotic arrangement: people producing low-quality content based on manipulation and half-truths earn from ads and provide Google with constant traffic. In this way, they keep viewers in closed information bubbles in the silo called YouTube. For the algorithm, “value” means engagement, not truth.
Of course, for the editorial team, the most important issue is not the individual author, but the Google company, which allows unethical practices and derives real profits from them at society’s expense.
Signal Dadalo Media editorial team possesses complete archival materials of Wojciech Dzierwa’s YouTube and Instagram channels for evidentiary purposes. The article will be updated as the case develops. Persons possessing information about the author of “Uncensored Channel” are requested to contact us through the form or at redakcja@dadalo.pl. We guarantee full source protection.
Information regarding Karolina Opolska and her book is based on publicly available materials, such as media publications (including an article on the Interia.pl portal, the author’s statements, and public discussions on social media.
