A detailed fact-checking analysis and unmasking of manipulation tactics used by Wojciech Dzierwa on his 'uncensored channel' on Instagram. We reveal how clickbait, half-truths, and disinformation build harmful narratives.
Table of Contents
In analyzing the content, this report confronts its semantic layer with factual evidence. The goal is not to express opinions or emotional judgments, but to verify the truthfulness of the claims made. Maintaining a critical perspective is essential. The focus is not on whether one likes a situation, but on whether it has been presented truthfully. All analyzed recordings have been compared with their original source materials on YouTube. The author frequently repeats the same inaccuracies and manipulative tactics in his videos, making this editorial commentary relevant to those sources as well.
The following material is a detailed, fact-checking analysis of selected reels from the “Kanał Bez Cenzury” (Uncensored Channel) profile run by Wojciech Dzierwa on Instagram. The objective is to impartially deconstruct the semantic and visual layers of his popular ‘reels’ and to verify the theses they present. This article, prepared as part of an investigative journalism series, will be systematically updated with new analyses. We invite experts specializing in disinformation and radicalization in social media to collaborate.
The Declining British Empire reel “WHAT IS GOING ON THERE?! #reels #reelsinstagram #curiosities” (775 comments, 12097 likes, ID 3565847781872696343)
Part I: Investigative transcription and frame-by-frame analysis
| Time (s) | Image (Video) | Narrator (Audio) | Analytical Notes |
|---|---|---|---|
| 0:00-0:02 | Burning car wreck in the middle of the street, plumes of smoke. Cut to protesters with Union Jack flags and a man in a military beret. | “The fall of Great Britain, which the media is silent about.” | Building a “besieged fortress” narrative and conspiracy theory (mainstream media allegedly hiding something). |
| 0:03-0:07 | Wojciech Dzierwa in the studio (speaking into a microphone). Cut to a crowd of people at the pier (Brighton Pier). | “Citizens are taking to the streets, shouting that they have been betrayed by their own government. But see what it’s all about.” | Personalization of the message by an influencer; use of suggestive emotional language (“betrayal”). |
| 0:08-0:11 | Royal Guard, Palace of Westminster, luxurious streets of London. Return to the studio. | “Great Britain has always been associated with a powerful empire, but increasingly serious scandals are coming to light.” | Contrasting the image of former power with current “decline.” |
| 0:12-0:19 | Blurred shots of documents, a hooded figure led by police, shots of arrests. | “Like the fact that their police protected criminals for over 25 years who exploited hundreds of thousands of British teenagers.” | Exploiting authentic scandals (so-called grooming gangs), but using hyperbole (“hundreds of thousands”). |
| 0:20-0:24 | Parliamentary debates, ambulances and police cars with sirens at night. Return to the studio. | “Police officers and officials were afraid they would be accused of racism.” | Hitting the narrative of “political correctness” as the cause of state paralysis. |
| 0:25-0:30 | CBN News graphic “Grooming Gang Scandal.” Elon Musk waving to the crowd. Keir Starmer. Police arrests. | “When Elon Musk started publicizing the case, Great Britain had no choice, it finally had to deal with it.” | Shifting agency to a “savior” figure (Musk), omitting years of investigations by British services before his involvement. |
| 0:31-0:37 | MP in parliament, British flag lowered to half-mast. People on a poorer street, passersby talking. | “But that’s not all, because the former empire is drowning in debt, and its citizens can barely afford to rent a room…” | Combining criminal and economic problems to create a sense of total catastrophe. |
| 0:38-0:46 | Destroyed tenements, a woman in an office, drone shots of housing estates, a marketplace. Promotional graphic “Full YouTube video.” | “Great Britain’s debt exceeded 2.5 trillion pounds, and the worst part is that so many Britons still believe that the situation is under control.” | Using numbers without context (GDP); “gaslighting” the audience suggesting that only the author knows the truth. |
Part II: Analysis of manipulation and disinformation methods
The material identified a number of manipulative techniques typical of sensational “alternative news” content:
- Cherry Picking: The author selects real, disturbing events (pedophile scandals in Rotherham or Rochdale), but presents them in a way that suggests this is a widespread, current, and ignored phenomenon, while processes in these cases have been ongoing for years, and mainstream media widely covered them.
- “Media Silence” Narrative: A classic trick positioning the author as the only credible source of truth. This is disinformation by denying reality – all major British newspapers (BBC, The Guardian, The Times) wrote about the mentioned scandals.
- False Correlation and Association Error: Combining criminal scandals, racial issues, public debt, and the housing crisis in one short material. This is intended to create a sense of apocalyptic chaos (“decline”) in the viewer, even though these are phenomena with different causes and dynamics.
- Appeal to Authority (External Authority - Argumentum ad Verecundiam): Presenting Elon Musk as a person who forced the state to act. This is a manipulation of chronology and facts – investigations and reports (e.g., the Jay Report from 2014) were created long before Musk’s statements on platform X.
- Catastrophism and Visual Manipulation:
- Using dynamic editing with burning cars (often archival footage from riots years ago or other countries, undated).
- Fomenting fear by suggesting that citizens are “victims of betrayal.”
- Numerical Hyperbole: The statement about “hundreds of thousands” of victims is not confirmed by official data concerning specific criminal groups referred to in the context of “political correctness.” Although the scale of the phenomenon was enormous (in the thousands), the author multiplies these numbers for shock value.
Editorial Comment
The material is propagandistic and clickbait. It is not a reliable analysis of the situation in Great Britain, but a product designed to provoke strong emotions (anger, fear) and redirect the viewer to a longer YouTube video. It uses the technique of “half-truths” – it relies on real problems but builds false conclusions and manipulative editing around them. A lot of polarizing comments with extremist overtones can be found under the post.
Sources:
Jay Report 2014 - Independent Inquiry into Child Sexual Exploitation in Rotherham
Channel 4 FactCheck - What local and national inquiries into grooming gangs have there been?
The Week - The grooming gangs scandal explained
CSOH Report 2025 - Elon Musk, X & Islamophobia in UK Report
Euronews - What we know about Elon Musk’s attack on Keir Starmer over the grooming gangs scandal
Yorkshire Post - The full timeline of the grooming gangs scandal in Yorkshire
Woke ad analysis reel “Gillette Called Men Toxic.” (4 comments, 26 likes, ID 3767281900365561569)
Part I: Investigative transcription and frame-by-frame analysis
| Time (s) | Image (Video) | Narrator (Audio) | Analytical Notes |
|---|---|---|---|
| 0:00-0:02 | Close-up of a razor. Text: “8 billion ad – why?” | “8 billion dollars in losses.” | Shock effect: Using a large number without explaining its financial nature. |
| 0:03-0:06 | Shots of shaving; fragment of an American news program (probably Fox News). | “172 thousand negative comments removed and one question.” | Censorship narrative: Suggesting that the brand actively suppresses customer voices. |
| 0:07-0:14 | Wojciech Dzierwa in the studio (black t-shirt, microphone). | “Does a brand have the right to educate its customers? Because if so, we have the right to bill them for it.” | Polarization: Building a “us (customers) vs. them (corporation)” conflict. |
| 0:15-0:24 | Fragments of the controversial 2019 Gillette ad (“The Best Men Can Be”). | “And that’s what happened with Gillette, the legendary razor manufacturer, who called men toxic and very quickly regretted it.” | Oversimplification: The ad condemned behaviors, not the group, but the narrator uses generalization to provoke anger. |
| 0:25-0:35 | Return to the studio; dynamic transitions. | “Let’s trace this scandal together… and how internet outrage translated into real losses.” | Call to action: Redirecting to a longer video, promising to “discover the truth.” |
Part II: Analysis of manipulation and disinformation methods
The material used techniques aimed at confirming the audience’s biases (confirmation bias):
- Manipulation of Financial Data (Write-down vs Loss): The claim of “8 billion in losses” due to the ad is a manipulation. In reality, the P&G concern made a non-cash impairment charge of USD 8 billion in 2019, which resulted from long-term market trends (e.g., beard fashion, currency devaluation), not directly from the advertising campaign.
- False Cause Fallacy (Post hoc ergo propter hoc): Suggesting that since the financial write-down occurred after the ad, the ad caused it. Stock market analyses indicate that P&G shares after the announcement of these results… rose to record levels, because the rest of the business was doing great.
- Emotional Labeling: Using the phrase “called men toxic.” The ad referred to “toxic masculinity” as a set of behaviors (bullying, harassment), not to men as a whole. Transforming this into an attack on gender is intended to provoke a defensive reaction in the viewer.
Editorial Comment
The brand is still a global leader in the shaving market. Although the traditional razor segment is shrinking (beard fashion), P&G compensated for this with price increases and subscription development. Gillette partially withdrew from aggressive “social activism,” returning in many campaigns to the classic slogan “The Best A Man Can Get.” Predictions of “bankruptcy” or “empire collapse” turned out to be false. The brand simply adjusted its marketing strategy.
The analysis points to a business model based on attention and fear economy:
- Building reach: “Anti-woke” themes and the fight against “political correctness” generate enormous engagement and shares in specific ideological bubbles.
- Selling oneself as an expert: The author positions himself as an “expert who saw through corporate games,” but in fact, he repeats conspiracy theories about woke ads.
Sources:
CNBC - Procter & Gamble writes down Gillette business but remains confident
Boston Globe - Deep cut: $8 billion in value lopped off Gillette
Yahoo Finance - P&G’s Gillette not for sale after write-down
Quartz - P&G’s Gillette writes off $8 billion as men stop shaving
WWD - P&G Takes $8 Billion Write-Down on Gillette
YouTube - Gillette Ad Fact Check This video explains in detail why the 8 billion dollar amount was not a cash loss caused by the ad, but an accounting operation resulting from market trends. In other words, it is classic information manipulation.
Ukrainian Threat? “UKRAINIAN STARTUP in POLAND #reels #reelsinstagram.” (2021 comments, 13359 likes, ID 3494660740418129604)
I draw attention to the comments under the reel, which are not analyzed here, regarding their extremist and polarizing potential.
Part I: Investigative transcription and frame-by-frame analysis
| Time (s) | Image (Video) | Narrator (Audio) | Analytical Notes |
|---|---|---|---|
| 0:00-0:02 | President Volodymyr Zelenskyy. Cut to people with Ukrainian flags in the Main Market Square in Krakow. | “No one is talking about how a Ukrainian startup is about to take over the Polish market.” | “Shock opening” technique: Using images of Zelenskyy and flags to evoke strong emotions related to the Ukrainian topic. |
| 0:03-0:07 | Wojciech Dzierwa in the studio. Cut to a man in a suit with construction plans. | “This will happen within the next year, and additionally, they have started testing solutions with which Polish companies have no chance.” | Catastrophism: Building a sense of threat to domestic enterprises without concrete market evidence. |
| 0:08-0:13 | Yard Delivery logo, founders’ photo. Map showing expansion. InPost locker. | “Yard Delivery announced that in 2025 it intends to enter Poland with its revolutionary idea to improve parcel delivery.” | Contrast: Suggesting that InPost (market leader) is threatened by a startup that is in the testing phase. |
| 0:14-0:25 | Warehouse shots, couriers in masks, packaging process. | “And so far, they have already delivered over 10,000 packages this way in Latvia. But what is it all about?” | Anecdotal evidence: 10,000 packages is a negligible scale compared to millions of packages handled daily by Polish companies. |
| 0:26-0:40 | Animation of gears, couriers on scooters, packages in stores. | “Their biggest advantage is to deliver a package in a maximum of 3 hours. Packages are to bypass the sorting plant…” | Oversimplification of the business model: A model based on the gig economy (like Uber or Glovo), which in parcel logistics rarely proves profitable on a large scale. |
| 0:41-0:47 | Man in “UBER Warszawa” t-shirt. Text “SUBSCRIBE.” | “…it is to be a mechanism similar to what we know from Uber. The delivery cost is to be even lower than currently.” | Unsubstantiated promise: Claiming that express 3-hour delivery will be cheaper than a standard parcel locker is contrary to the economic realities of urban transport. |
Part II: Facts – what happened after a year (as of January 2026)?
Despite Wojciech Dzierwa’s sensational announcements from the end of 2024, market reality verified these claims:
- Lack of market dominance: InPost remains the undisputed leader in Poland, with a network of over 26,500 parcel lockers (as of mid-2025). Yard Delivery has not built significant infrastructure in Poland nor has it become real competition for giants such as DPD, DHL, or Allegro.
- Scale of operations: Success in Latvia (10,000 shipments in half a year) turned out to be only a small pilot. For comparison, the Polish parcel locker market has already exceeded 58,000 devices, and competition among domestic players (e.g., Allegro catching up with leaders) is much stronger than the influence of small foreign startups.
- Logistics model: The promise of 3-hour delivery “cheaper than a parcel locker” turned out to be a marketing myth. Experts indicate that last-mile costs account for up to 53% of total shipping costs, and the crowdsourcing model (Uber for packages) is difficult to scale without huge investor subsidies.
Editorial Comment: Analysis of the creator’s goals (Wojciech Dzierwa)
The material does not serve to reliably inform about technology, but to implement a specific business strategy:
- Exploiting social fears: Using images of Zelenskyy and Ukrainian flags at the beginning of the video is a deliberate tactic to attract the attention of people who fear competition from refugees or Ukrainian business. This is a classic emotional “bait.”
- Clickbait and SEO Heist: Dzierwa builds his reach on controversial and polarizing topics, using content automation and AI analysis of current internet trends, which allows him to generate millions of views with low verification effort.
- Building a “guru” authority: By presenting startups as “threats no one talks about,” he positions himself as the sole source of hidden knowledge.
Conclusion: The video was disinformation based on exaggerating a real, but niche, not to say planktonic, startup to cause anxiety and gain reach. The Yard Delivery startup did not “take over the market,” and Polish logistics companies only strengthened their position in 2025. At the time Dzierwa made the reel and material about the Ukrainian threat, no one was talking about YARD because there was no threat.
Sources:
Cashless.pl - Parcel lockers Q3 2025
Cashless.pl - Number of parcel lockers Q2 2025
InPost - InPost Group already has more Paczkomat devices abroad than in Poland
Vector Media - Fusing crowdsourcing, e-commerce and automated parcel terminals: How the Ukrainian startup Yard works
dlahandlu.pl - Ukrainian startup to enter Poland: Deliveries in less than 3 hours
Odessa Journal - Ukrainians have created a parcel locker startup called Yard Delivery
to be continued…
Methodological note: AI tools were used in preparing this analysis for bulk processing of OSINT data, video transcription, and preliminary identification of manipulation patterns. All findings were manually verified by the editorial team.
