The first part of the analysis of Last Generation's activities focuses on the so-called escalation ladder - a strategy of gradually intensifying forms of protest. The article exposes the paradox between activists' apocalyptic rhetoric and their minimalist demands, showing how measuring success by media mentions replaces real climate action. The downfall of the German Letzte Generation serves as a warning, demonstrating how the radicalization of protests leads to loss of public support. What are the activists' real motivations? Is the fight for climate just a cover for maintaining their own comfortable lifestyle?