OpenAI bots are massively scanning websites. What does this mean for the future of search, SEO, and how we consume online content? Analysis of the phenomenon and forecasts for the next 5 years.

SEO spam has evolved from primitive link farming techniques to methods using LLM. Analysis of AI's impact on content marketing and SEO. Why mass content generation by artificial intelligence can lead to positioning problems and how assisted search will change the rules of the game in the future.

I tackle the issue of digital content disappearance. Inspired by the concept of a palimpsest, I analyze how digital layers of information are successively replaced and how important contents can vanish from our digital world. The article uncovers the secrets of Google's algorithms, shedding light on their impact on the availability and visibility of information online.

In this article, I address the topic of content generation by artificial intelligence and its impact on the publishing market and, more broadly, on the quality of information available to readers. I present concerns about the quality and authenticity of AI-generated content in the context of disinformation and potential spam.

An analysis of the impact of artificial intelligence on SEO, content generation, and the potential risks associated with the spread of conspiracy theories and manipulation.